Independent consultancy · Internal comms channels + digital workplace
Clarity across
every channel.
Better ways of working for communications teams.
I help internal comms teams make their channels work harder and cut through the noise. I keep you ahead of what's changing across the channel landscape and help you put Copilot and agents to practical use so your team can use AI with confidence.
01 / Services
Better channels. Confident teams. Practical AI.
Practical support to improve your channels, build skills, drive AI adoption and demonstrate impact.
02 / Approach
Start with the signals.
Then design the channels.
No transformation chaos. Just the right questions, asked in the right order.
Mapping experiences
Defining pressure points. Understanding audiences. Auditing channels. Reviewing data. Naming the friction that everyone has learned to live with.
Insight into action
Turning findings into decision-making, with practical support on what to fix, what to stop and where to invest effort.
A clear, purposeful way forward
Setting plans and clear governance to support implementation and your cultural objectives for the long-term.
03 / Proof in practice
Delivering audience-centred channels that amplify your message
Whether it's to a boardroom, a ship, a store or a contact centre, I can help you deliver the right communications to the right audiences at the right time. Here are just some of the businesses I’ve helped.
Virgin Media O2
Helping a complex, newly combined organisation make sense of its internal digital landscape, and the behaviours around it.
B&Q
Working across a large retail group to make communication and collaboration more useful for colleagues on the shop floor and beyond.
Old Mutual Wealth
Bringing practical channel strategy and digital workplace insight to a financial services organisation with a complex colleague landscape.
Carnival UK (P&O Cruises & Cunard)
Supporting communication in an organisation where deskless, ship-based and shore-based colleagues all need to stay connected.
04 / About Gemma
Find out more about me
Speaker at internal comms and digital workplace events across North America and Europe, including Microsoft HQ. I bring over 15 years of experience across complex, global businesses.
I know only too well that internal comms functions are often limited in terms of time and resources. This can mean being stuck delivering reactive demands, missing out on the things that turn the dial, and ultimately making it hard to prove the value of your team to your organisation.
With technology moving ever faster, fragmented working practices and employees demanding more modern, leading experiences, it can be hard to know where to start.
That’s where I come in.
I can bring the clarity and strategic thinking that you need to confidently deliver great employee experiences and support your organisational culture. Whether you need a short support call to talk through ideas or need someone to run a larger channels project, I can help - get in touch below.
05 / Contact
Have a knot to untangle?
Tell me what’s happening, what you’ve tried and where it feels stuck, I'd love to help you.
No hard sell. Just experience.
Ready to make your internal comms channels future ready?
Send me a note with a little context and I'll come back with next steps.
06 / Bringing in the experts
The right people for the work.
I work with a trusted network of communications leaders, bringing in the right specialist expertise when your project needs it.
Trusted network / 01
LinkedInBernie Murtagh
Engage with Bernie
A leading Viva Engage expert, Bernie helps organisations build thriving communities and make collaboration more useful. Together, we can bring the right perspective and practical support to your digital workplace.
Visit Engage with BernieTrusted network / 02
LinkedInKate Sharp
Strategy | Audiences | Copywriting
With a background in research, Kate can help you drive an insight-led, outcome-driven approach to communications. Whether you want to better understand your internal audiences, deliver a strategy that turns the dial, or inspire and engage through creative copy, you'll get clear, measurable, impactful support.
Trusted network / 03
Visit Signal IntentLuke Sinclair
Founder, Signal Intent
Luke founded Signal Intent to help communications leaders redesign how their functions operate, measure impact and adapt to AI. Drawing on experience at American Express, LinkedIn, Microsoft and AMP, he has built measurement frameworks connecting communications activity to business outcomes across workforces of more than 100,000. He brings strategic clarity and practical models teams can sustain.
Trusted network / 04
Visit Sarah Lawrence EventsSarah Lawrence
Sarah Lawrence Events
Event Management | Production | Guest Experience
With more than 20 years in the events industry, Sarah has managed hundreds of events around the world for well-known brands and internationally recognised artists, and helped raise more than £13 million for charity. She combines strategic thinking and creative production with calm, hands-on coordination, keeping each event’s goals, guest experience and budget in focus.